audio 308 w/ kangaroo stand

Audio

audio 308 w/ kangaroo stand

Dieter Rams

Year
1973/ 1968
Dimensions
800 x 167 x 345 mm
Timeline scale
800 mm front width used for timeline scale
Archive ID
dasprogramm-25

A combined version of the regie 308 / PS 358 / L 308 system issued in the same year. Technically - a retreat from the heroic HiFi programme of the 1960s. Aesthetically - a display of symptoms. With the 'economic miracle' of the '60s growth at an end and sales slowing under pressure from competition from East Asia, Braun Design, its audio segment in particular, had entered a period of crisis. The system was an ill-fated attempt to capture the youth market. The 8degree label refers to the control surface's angle of incline. see: Rams' 1971 phase 1 alarm clock